Due Date: December 8, 2023 Scope fo Work: The Pennsylvania Wilds Center for Entrepreneurship is seeking proposals for individuals and/or firms who are familiar with managing these Google Ads on behalf of nonprofits for calendar year 2024. PA Wilds Center has been approved to receive Google AdWords Grants for Nonprofits and has implemented a successful Google AdWords campaign since 2021. This program permits PA Wilds Center to take advantage of up to $10,000/month in in-kind Google Ads to p...

  Sales lead: The Joint is focused on brand evolution & new patient marketing strategy. Reach out now for last minute Q4 dollars & keep an eye out for potential agency reviews in the new year. The Joint welcomed a new CMO last month, which we alerted you about in August (more here). Per CEO Peter Holt during the Q3 earnings call, Habib's initial focus area has been "to leverage the power of our data to understand existing and prospective patients." This information will inform "messa...

Sales lead: This hire will likely lead to spend shifts & agency appointments.  Younique hired Steve Lake as marketing SVP in September 2023. Lake most recently served as brand & product VP at Plexus Worldwide.  This fills the vacancy we told you about in May.  Target demographic: Millennial women The company will likely: Ramp digital ad spend back up Diversify digital ad placement Seek agency assistance Digital and social insights (digital ad spend, effectiven...

Sales lead: Keep an eye on this company because a replacement hire will affect its marketing strategy.  Plexus Worldwide (PW) lost its top marketer, Steve Lake, in September.  Lake spent just over a year as PW's brand & product marketing VP. He is now the marketing SVP of Younique. We will be sure to update you as soon as a replacement is named.  Target demographic: Gen-X & millennial women Once it hires a new top marketer, the company will likely: Ramp digital spend...

Sales lead: Reach out now to offer ad space & inquire about agency opportunities.  Sonic just filled the CMO vacancy we told you about in August. It selected Ryan Dickerson as its new top marketer. Dickerson spent the past four years as digital retail & eCommerce VP of Sonic's parent company, Inspire Brands.  In other news: Sonic decided to retain its lead creative agency, Mother, after a review.  Mother originally won the account in 2019. Joanne Davis Consulting repo...

Sales lead: Get in touch now to offer ad space & inquire about agency work. Raising Cane’s (RC) named Kim Freer CMO, effective October 2023.  Freer most recently served as CMO of Wetzel's Pretzels. She now leads all of RC's marketing operations.  Target demographic: Gen-Zers & millennials with a male skew The company will likely: Keep ramping up ad spend Try new marketing strategies  Review its agency roster Broadcast insights (TV ad creative spend, effectiven...

Sales lead: Reach out to offer ad space & agency services.  American Signature (AS) appointed Kelly Routhier as CMO, effective October 2023. Routhier joins from Victoria's Secret, where she served as international marketing, creative services, and visual merchandising VP. She now leads all of AS's marketing operations.  Target demographic: Gen-Xers & millennials The company will likely: Continue increasing digital spend Experiment with new ad channels Review the cu...

Sales lead: Contact this company's DMs if you can help it boost brand awareness.  Utz Quality Foods plans to significantly increase ad spend for the Zapp's brand, per its recent Q3 earnings report.  It is focused on increasing brand awareness for Zapp's Pretzels, which launched about a year ago. The company is also working on adding more distribution channels and improving eCommerce sales.  We predicted the company would increase ad spend when we told you about Utz's new marketing...

  Due Date: December 27, 2023; question deadline not provided in the docs we could access Scope of Work: The State of Montana, State Procurement Bureau, on behalf of Montana State Fund, is issuing this Request for Proposal (RFP) to provide full-service marketing and advertising to work as a collaborative partner in the development and implementation of a comprehensive marketing program. RFP Link **For assistance with eMACS functionality, such as vendor registration or responding to ...

  One industry that saw a huge boost post-COVID is the health, wellness & fitness industry. Although it took a hit in 2020 due to the economic shakeup (including supply chain issues & in-person restrictions), the industry has been recovering quickly in the time since. According to the Global Wellness Institute, the wellness industry was valued at $5.6 trillion in 2022, while Statista reports a $30.6 billion valuation for the fitness, health & gym club industry last year. Brands in this ...