Sales lead: Contact the new CMO now to offer ad space & agency assistance. IonQ recently selected Margaret Arakawa as CMO. Arakawa joins from Fastly, where she held the same position. She is responsible for customer engagement, demand generation, events, product marketing, and PR.  Target demographic: Businesses that need quantum computing services The company will likely: Keep increasing digital spend Diversify digital ad placement Outsource some marketing duties ...

Sales lead: Keep an eye on CF so that you are prepared to reach out as soon as it names a marketing DM. Chicago Fire (CF) recently started searching for a CMO. The selected marketer will handle branding, advertising, media, and promotions.  We will be sure to update you as soon as the organization chooses a DM. CF competes in Major League Soccer (MLS). Target demographic: Male Gen-Z & millennial soccer fans in the Chicago area Once it hires a CMO, the organization will lik...

Sales lead: Get in touch if you can help this company resonate with Gen-Z.  Dictionary.com recently started a content series called "Word of the Day" to reach Gen-Z students.  The company posts the videos, which are between 30-45 seconds long, onto Instagram, TikTok, Facebook, YouTube, and X.  Dictionary.com's DMs view TikTok as the most important channel to reach Gen-Zers.  In other news: Dictionary.com hired Simon Curtis as revenue, business development, and marketing V...

Sales lead: Get in touch to offer ad space & agency services.  Earnest hired Shanee Ben-Zur as CMO, effective October 2023.  Ben-Zur most recently served as Crunchbase's CMO & CGO.  In her new role, Ben-Zur is responsible for all marketing activities and increasing brand awareness.  Target demographic: Gen-Zers & their Gen-X parents seeking student loans  The company will likely: Continue moving ad dollars from digital to TV Experiment with additional new ad channels...

Sales lead: Get in touch now to offer ad space & inquire about other agency work.  Opendoor selected Alma as its lead creative and strategic agency. The agency is tasked with creating campaigns targeting 55+.  It already launched its first campaign, "Empty Nest for Sale."  The push is being supported across Meta, TikTok, Nextdoor, and YouTube.  In other news: Opendoor promoted David Corns to CMO in May 2023. Corns joined the company in 2022 as marketing VP. Prior to...

Sales Lead: Mastercard (MC) and Live Nation (LN) recently announced a partnership that will give millions of cardholders access to presale tickets, premium seats & VIP experiences. Through priceless.com, the initiative is currently available in 19 markets across Europe and Asia. No word on whether the initiative will expand into the US, but it's probably worth keeping an eye on. Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance): 2023 YTD spend: ...

Sales lead: Keep an eye on this company because a CMO hire will affect its ad spend & agency roster.  New Belgium Brewing (NBB) promoted Shaun Belongie to CEO. Belongie joined the company in 2018 as marketing VP and was promoted to CMO in 2022.  NBB has already started searching for a new CMO, so we will update you as soon as any news surfaces. We told you about NBB naming Exverus media AOR in March.  Target demographic: Male millennials  Once it names a new CMO, the compa...

Sales lead: Reach out to help this company promote its new zero-sugar products.  Ocean Spray (OS) just launched Ocean Spray Zero Sugar Juice.  It comes in Cranberry and Mixed Berry and is sweetened with stevia.  The drinks are available across the country at grocers and Walmarts.  Target demographic: Gen-Xers & millennials with a Hispanic skew The company will likely: Continue rolling out new BFY products Keep shifting ad dollars from digital channels to TV Seek ag...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...