Sales lead: Contact the new CMO now to offer ad space & agency services.  Coalfire tapped Ashley Hart as CMO in October 2023. Hart spent the past year and a half as founder and CMO of Ashley Hart Marketing. Prior to that, she was corporate VP of digital marketing & brand at Microsoft.  In her new role, Hart manages brand, communications, and marketing.  Target demographic: Businesses that need cybersecurity services The company will likely: Significantly increase ad ...

Sales lead: Reach out now to participate in the media review.  Zaxby's recently put its media account up for review. Empower won the account about a year ago.  It was responsible for local and national media planning/buying.  The Burnett Collective is handling the review for Zaxby's. Target demographic: Gen-Z & millennials with a male skew The company will likely: Revise media strategy Continue moving ad dollars from TV to digital Make additional agency changes ...

Sales lead: Keep an eye on this company so that you can reach out as soon as it names a replacement.  Cybereason recently lost its CMO of about three years, Meg O'Leary. O'Leary is now the CMO of Tenable. We will be sure to update you as soon as the company names a replacement. Target demographic: Businesses that need cybersecurity services Once it hires a new CMO, the company will likely: Ramp ad spend back up Experiment with new ad channels Seek agency assistance...

Sales lead: Contact the organization's DMs to offer ad space & inquire about other agency work.  Boston Symphony Orchestra (BSO) named Allen & Gerritsen media AOR in October 2023. The agency is tasked with raising awareness through traditional and digital platforms.  In other news: BSO promoted Jesse Needleman to marketing, sales, & communication VP in September 2023. He joined the company in 2020 as senior marketing director. Prior to that, Needleman was the AVP & mark...

Sales lead: Reach out to help this company raise awareness and to see if it needs any more agency assistance.  Juiced Bikes (JB) selected Diffusion as PR AOR in October 2023. The agency is responsible for building brand awareness and promoting JB's performance and safety.  It will also handle product demos and reviews. Target demographic: Gen-X & millennials The company will likely: Ramp digital spend back up Increase promotional activity Build out its agency roste...

Sales lead: Get in touch to start offering ad space & to inquire about other agency opportunities.  General Mills (GM) completed the media review we mentioned when we told you about the company's new content marketing AOR in June.  The company selected Universal McCann to lead all global strategy, planning, buying, analytics, performance, and commerce. This replaces Mindshare, which picked up the account in 2015.  Mediasense handled the review. Target demographic: Gen-X & mil...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Sales lead: Start reaching out now to offer ad space ahead of the upcoming campaign.  Mimecast appointed a team of IPG agencies as its global AOR in October 2023. The team consists of Weber Shandwick, Jack Morton, and Genuine.  The agencies will handle PR, creative, experiential, and integrated marketing strategy. The first campaign is scheduled for November 2023. We told you about Mimecast naming Noble People NY as its media AOR in July.  Target demographic: Businesses tha...

Sales lead: This hire will directly impact the museum's agency roster & marketing strategy.  Philadelphia Museum of Art (PMA) appointed Paul Dien as CMO, effective September 2023. Dien joins from Grammy Museum where he served as advancement & partnerships VP.  He now leads all of PMA's marketing initiatives.  Target demographic: Millennial & Gen-X tourists The museum will likely: Continue increasing digital ad spend Experiment with new marketing tactics Review the ...