Sales lead: Reach out now to offer ad space ahead of the campaign.  Harmless Harvest (HH) appointed Mekanism as its first integrated AOR. The agency is tasked with creating a brand awareness campaign.  Madwell was previously the company's creative AOR.  Target demographic: Gen-Zers & millennials The company will likely: Keep increasing digital spend Invest in additional ad channels Partner with influencers Digital and social insights (digital ad spend, effecti...

Sales lead: This will impact the company's creative strategy & may lead to additional agency changes.  Hyatt picked up VMLY&R as its global lead creative agency in October 2023. The agency is tasked with helping the company reach a more diverse audience. This does not affect World of Hyatt's relationship with Ogilvy.   Target demographic: Gen-X & millennials  The company will likely: Continue increasing digital spend Launch an ad campaign/release fresh creative work ...

Sales lead: This hire may lead to spend shifts or agency appointments.  Mixhers hired Britnee Nuehring as CMO in August 2023. Nuehring joins from Crumbl Cookies, where she served as CCO. She now leads all of Mixhers' marketing initiatives. Target demographic: Gen-X & millennial women The company will likely: Continue ramping up digital spend Diversify digital ad placement Seek agency assistance Digital and social insights (digital ad spend, effectiveness, impr...

Sales lead: Get in touch if you can help this brand relaunch.  Toys "R" Us (TRU) is launching a comeback plan after it went bankrupt and closed all of its US stores in 2021. TRU plans to open 24 new locations in 2024. It will also open smaller stores in airports and on cruise ships.  Target demographic: Millennial parents The company will likely: Significantly increase ad spend Ramp up promotional activity  Seek agency assistance Digital and social insights (d...

Media Sales Lead: Blue Moon (BM) will release new packaging in February 2024. It is also changing the name of Blue Moon LightSky to Blue Moon Light. BM's primary goal is to unify all of its products and make them stand out better on shelves. BM is also releasing its first non-alcoholic beer in December 2023. The brand is promoting these initiatives with a campaign called "Made Brighter, " which will be supported through TV, OOH, and retail partnerships.  Key Lead Takeaways: Start reaching ...

  Due Date: November 17, 2023; questions due October 13 Scope of Work: The purpose of this RFP is to identify the appropriate travel marketing and public relations firm (Representation Firm) to represent Brand USA’s interests in Mexico. Brand USA will consider either an integrated travel marketing and public relations firm or separate agencies to represent the travel trade and public relations. Contact: rfpadmin@thebrandusa.com RFP Link

Sales Lead: In August, Kids & Company (K&C) selected Bernstein-Rein as its first-ever US visual identity and brand AOR, concluding a review. The company will likely: Launch a US campaign soon Shift strategy Ramp up US ad spend Seek additional new agency partners Target demographic:  Gen-X parents Additional spending insights: Digital display insights (digital display ad spend and placement) YTD spend: K&C hasn't utilized digital ad...

Sales lead: Be prepared to reach out as soon as this company hires a new CMO. Snap Finance (SF) lost its CMO of almost three years, Colin McCracken, in September 2023. McCracken is now the CMO of Mercury Financial. We will be sure to update you as soon as a replacement is announced.  Target demographic: Millennials Once it hires a new CMO. the company will likely: Return to 2021 spending levels Diversify digital ad placement Seek agency partners Digital and so...

Sales lead: This hire will likely lead to spend shifts & agency reviews.  El Pollo Loco (EPL) filled the CMO vacancy we told you about in May.  The chain selected Jill Adams as its new top marketer.  Adams joins from Mister Car Wash, where she served as marketing VP. Target demographic: Millennials & Gen-Zers The company will likely: Keep ramping up digital spend Experiment with new ad channels Review its current agency roster Digital and social insights (digi...

Sales lead: This hire will directly impact the company's marketing strategy & agency roster.  Timberland hired Maisie Willoughby as VP & CMO, effective October 16th, 2023. Maisie Willoughby joins from Alexander Wang, where she served as chief brand marketing officer. She also brings agency experience from her time with Anomaly, Wieden+Kennedy, and Cult LDN. In her new role, Willoughby is responsible for global brand strategy, demand generation, and brand positioning.  Target ...