Sales lead: This appointment should lead to higher ad spend, so get in touch now to start offering ad space.  goeasy appointed No Fixed Address as its creative and media AOR in October 2023. The agency will handle marketing communications, media planning, and media buying. The remit includes the company's easyhome, easyfinancial, and LendCare business units.  The first creative work is scheduled for early 2024. Target demographic: Millennial Canadians The company will like...

Sales lead: This hire will likely lead to spend shifts & agency appointments.  Mavis Tire (MT) recently hired Kevin Fournier as CMO. Fournier joined from Discount Tire, where he served as marketing & advertising director. He now leads all of MT's marketing operations.  Target demographic: Gen-X & Millennial Men The company will likely: Return to 2021 spending levels Utilize additional marketing channels Seek agency assistance Digital and social insights (digit...

Sales lead: Reach out to the new CMO to offer ad space & agency services.  Empire Today (ET) selected Mark Krolick as CMO, effective August 2023. Krolick joins from Mavis Tire, where he held the same position. He now leads all of ET's marketing operations. Target demographic: Gen-X & boomers The company will likely: Continue increasing ad spend Try some new marketing channels Seek agency assistance Broadcast insights (TV ad creative spend, effectiveness, impre...

Sales lead: Reach out now to offer ad space & to inquire about other agency opportunities.  Habit Burger Grill (HBG) appointed Barrett Hofherr as creative AOR in October 2023. The agency is tasked with creating marketing campaigns.  We predicted an agency review when we told you about HBG naming Jack Hinchliffe CMO in February.  Target demographic: Gen-Zers & millennials The company will likely: Keep ramping up digital spend Launch an ad campaign Make additional ag...

Sales lead: Reach out now to score some of these extra holiday campaign dollars.  Macy's got a head start on holiday advertising by kicking off its holiday anthem spot in October.  The 30-second ad debuted during the NFL on Fox.  It will run a 60-second version in theaters and during the Macy's Thanksgiving Day Parade.  This is the first big push since it named Abigail James interim CBO. Target demographic: Gen-X & millennial women (moms) The company will likely: Sig...

Sales lead: This departure will likely affect the company's marketing strategy & agency roster.  Panera Bread (PB) lost its chief brand & concept officer, Eduardo Luz, in October 2023. He managed digital, loyalty, guest experience, media, and advertising.  Luz is now the CEO & president of P.F. Chang's.  We will be sure to update you as soon as a replacement is named. Read about PB's new influencer strategy aimed at younger guests here.  Target demographic: Gen-Zers & mille...

Sales lead: Reach out now to offer ad space & to inquire about other agency opportunities.  Visit Baltimore (VB) appointed Spark as its creative AOR in October 2023. The agency is tasked with updating VB's visual identity and campaign development.  I believe this replaces incumbent shop TBC.  Target demographic: Millennial tourists The organization will likely: Seek additional agency partners Roll out a new logo & other brand imagery Significantly increase ad spend...

Sales lead: Contact the new CMO for more information about her future plans.  Altice USA named Jennifer Garrett CMO in October 2023.  Garrett most recently served as Spectrum's marketing head. She is now tasked with boosting awareness for Optimum, Altice's top brand,  Garrett reports to Leroy Williams, the new CGO we told you about in February.  Target demographic: Male Gen-Xers & millennials The company will likely: Continue ramping up digital spend Review the cur...

Sales lead: This hire will likely lead to spend shifts & agency changes.  Discount Tire (DT) hired Jeffrey Lack as marketing SVP in September 2023. Lack most recently served as Rite Aid's marketing VP. He now leads all of DT's marketing operations. We told you about DT's new sports AOR in June.  Target demographic: Male millennials & Gen-Xers The company will likely: Keep ramping up digital spend Try new ad channels Build out its agency roster Broadcast insi...

Sales lead: Get in touch with the new CMO for specific details about her future plans.  Playa Bowls (PB) hired Nicolle DuBose as CMO in September 2023. DuBose joins from Schlotzsky's, where she served as VP and marketing head. She now leads all of PB's marketing operations. In other news: PB teamed up with USA Surfing as the Official Sponsor of USA Surfing's Prime Series and Championship. This is the second year PB has sponsored the event.  It is also the presenting s...